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March 2015
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In 2005, Dr. T. Colin Campbell’s The China Study — backed by the most extensive study of nutrition ever conducted and bolstered by dozens of additional studies and cases — gave us a simple but powerful answer: The key to good health is nutrition. By adopting a diet based on whole, plant-based food you can reduce your risk of degenerative diseases like heart disease, cancer, and diabetes. The China Study told us what to eat and provided the revolutionary, scientific proof for this answer.

Dr. Campbell’s new book, Whole: Rethinking the Science of Nutrition, picks up where The China Study left off. Whole chronicles scientific reductionism and reveals the “wholistic” workings of nutrition, starting at the cellular level and working its way up to the entire organism.

Because our current health system and practices are unsustainable, the public has more power of influence than ever before. Change is finally within our reach. We now know that most heart attacks and strokes, cancers and unnecessary deaths are preventable through nutrition, and we can choose wisely what we put into our mouths every day. Whole is an extraordinary tool that shows us how to free our bodies, our minds, and our planet from the economic disparity and biological logic that is making us sicker and poorer than ever before. It is a journey into cutting-edge nutrition, led by one of the masters of the science.

Whole: Rethinking the Science of Nutrition is available now at retailers everywhere.

T. Colin CampbellFor more than 40 years, T. Colin Campbell, PhD, has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is the co-author of the bestselling book, The China Study, and the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University. He has received more than 70 grant-years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University, and the Chinese Academy of Preventive Medicine.


Howard JacobsonHoward Jacobson, PhD, is an online marketing consultant, health educator, and ecological gardener from Durham, N.C. He earned a Masters of Public Health and Doctor of Health Studies degrees from Temple University, and a BA in History from Princeton. Howard cofounded VitruvianWay.com, an online marketing agency, and is a coauthor of Google AdWords For Dummies. When Howard is not chasing groundhogs away from blueberry bushes or wrestling with Google, he relaxes by playing Ultimate Frisbee and campfire songs from the 1960s. His current life goal is to turn the world into a giant food forest.